Sharpness.
Density.
Precision.
For Country GMs, Regional Leaders & Brand Presidents in Luxury and Consumer.
Excom, Group Mancom, Senior Leadership. Impatient, hard to impress, looking for a reason to say no.
One angle that doesn't hold. Ambiguity becomes the pretext to defer or decline.
Build your signature pitch. Lock in the style that wins for you. Own the outcome.
A method that survives the moment. Repeatable. Yours.
Where mandates
are decided.
Situations
- N°01First address after a promotion or new role
- N°02Annual business review with Group leadership
- N°03Internal conventions and town halls
- N°04Launch of a regional HQ, BU, or innovation center
- N°05Press and brand spokesperson moments
One discipline.
Three forms.
+ Single-pitch intensive
One pitch, prepared end to end. Three to five weeks.
+ Yearly retainer
For when the stakes return.
+ Last-minute intensive
48 to 72 hours before the moment.
“The strategy is yours.
How it lands, leave it to me.”
70% substance. 30% form. The work happens upstream of the pitch: angle, narrative arc, logic of argument, anticipation of objections.
Five phases.
End to end.
Map the audience. Who supports. Who detracts. Find the angle that repositions the pitch before a single slide is touched.
Build the skeleton. The opening that earns attention. The single idea they must leave with. The close that locks the verdict.
Order the proofs. Control when they agree, when they question, when they concede. Sequence is leverage.
Attack the argument before the audience does. Surface every weakness, every contradiction, every ambiguity.
Rehearsal under real conditions. Voice, pace, body, pause management.
Every word precise. Every minute dense. A message built to hit under any pressure.
What
followed.
Mandate carried.
Business Unit Director defending portfolio strategy during a $5B cession.
Audience held.
Global Brand GM defending strategy in front of Group leadership. Mandate approved before Q&A.
Authority established.
A newly appointed executive's first address to the organization. Tone established. No challenge to direction.
How I Work.
I don't build slides. I build the argument. The deck follows. Every assumption, every line, every angle that doesn't hold. The structure collapses here, not on the day.
Every preparation starts from your specific situation. The method follows, never the reverse.
The decision is made in the opening. Lose them in the first 90 seconds, and no argument recovers it.
No methodology to credit. No brand to mention. The only people who know I exist are the ones you would refer me to.
Sofian
Meguellati.
100+ Engagements.
For 10+ years, I've prepared GMs and Brand Presidents at the world's leading luxury beauty, hospitality, consumer goods, and entertainment groups. On the pitches that decide mandates, budgets, and roles.
What I bring is the pattern recognition from 100+ engagements that delivered the outcome. I know what works, what doesn't, and what flips the verdict.
Asia-based since 2018. Mandates run across Tokyo, Seoul, Shanghai, Hong Kong, Singapore.
decides the mandate.
First address. Annual review. Convention. If the angle isn't there yet, send me an email.
sofian@hack40.comEngagements held in strict confidence